Social Wall At Events-A Complete Guide for Event Enthusiasts
Events are not just social affairs but also an impressive marketing strategy to boost your brand’s popularity, visibility, and engagement.
Brands conduct events for many different reasons such as events for product launches, events for brand anniversaries, yearly conferences, and more! They also opt for various ways to make events lively and exciting for the attendees.
Speaking of making events lively, hosts are utilizing the power of social media to boost event engagement and excitement. Social media has become an integral part of promotions and marketing for events.
And now, with new emerging tools in the market, hosts are able to leverage social media content to create a more prominent impact for your events.
How Are Tools Impacting Events?
There are various tools in the market that are available and making the job of event hosts easier.
Event management is not an easy task and comprises many factors like event engagement, event attendance, registrations & ticketing, and getting external help for these small yet significant tasks can be a real game changer for event hosts.
There is various tool that are helping event hosts out with these aspects of event management. But what about tools that can make the actual event experience better for attendees?
Many tools exist in the market that helps out event hosts improve their actual extent experience.
Taggbox Display is one such tool that enables users to aggregate user generated content from various social media channels and convert them into captivating social walls through different sources like hashtags, user handles, user mentions, etc.
These social walls can then be displayed on digital screens at events. It is a great accessory for events and can be the perfect addition to events.
How To Create A Social Wall For Events?
There is a plethora of tools available in the market to make the process of event hosting easier for event hosts. However, only a limited number of tools aid event hosts to make the actual event more engaging and exciting for the audience.
With the help of a social wall, you can boost your event’s engagement to 3x. Speaking of which, let us guide you through the process of creating a social wall for events.
To create a social wall, first, you need to log in to the tool and select your preferred social media channel to create wall. You can create several walls of social content such as — Instagram Wall, Twitter Wall, etc.
After which, you can select a source through which you want the tool to aggregate the content. It can be through hashtags, user mentions or user handles.
Taggbox Display allows users to moderate the content. You can make valuable content public and remove irrelevant content from the feed. After finalizing the content, you have your social wall.
Once you have the social wall ready, there is one last additional step before you can publish the wall. You can personalize the social wall by changing the color, fonts, and theme of the social wall. After you are done with these changes, you can publish your wall to any digital screen.
Benefits Of Social Walls At Events
Social walls are the highlight of every event and are extremely compelling tools. It is fascinating to the eye and has the ability to keep the audience’s attention toward the center of the event. But these are only the basic benefits of a social wall.
Social walls can actually impact the event in tremendously compelling ways. Here are a few benefits of using a social wall.
1. Leverage UGC With Social Walls
Events are extremely social affairs. Be it the attendees, hosts, or sponsors, or everyone posts content from the event on their social platforms. You can utilize this content to boost event engagement by showcasing this content through a social wall.
You can display the social wall on any digital screen and display content live on screens. It is a great use case for your social wall, as well as extremely beneficial for your event visibility.
2. Boost Conversions With Social Wall
People often share their positive experiences on social media and especially when they themselves were a part of something big and popular. Like an event. You can display positive UGC-like comments, reviews, photos, and videos from social media platforms like Instagram and Twitter.
Showcasing your attendee’s content on the social walls can motivate other visitors to post about you on their social media to get featured. This can create a chain of visibility for your brand and inspire unique users in your visitor’s social media connections to invest in your product.
3. Keep The Audience Engaged
You can use a social wall in more ways to build a better connection between your audience and you. An interactive event can be memorable for your audience and persuade them to talk about your event to more people outside your event.
You can host contests, quizzes, and Q&A rounds and entertain your audience so they don’t feel distracted while the event commences. You can also host contests on your social media accounts and display them live on digital screens while the audience participates.
It is an effective technique to boost your engagement and activity rate on your social media as well as during your event. It can be an added fun element in your event and also add recall value to the event.
4. Highlight Your Sponsors
Social walls also serve as a great tool and provide a special space for event hosts to highlight their sponsors or special guests of the event.
These walls can be used optimally to display social content from your sponsors’ social media platforms.
It helps event hosts to keep the audience informed about any latest updates from the sponsors or speakers and also this special space can impress your sponsors and make them feel valued.
The Final Word
In this blog, we talked about how tools are impacting events and discussed the usage of display tools for events to create social walls, and their benefits for events, along with a guide. We hope you found this blog informative and found some new ways to add to your events.
