7 Amazing Advantages Of Google Reviews Widget You Might Not Know

The first thing that we do when we are clueless while finalizing a product or a service is to look up at the Google ratings or Reviews of the business.

Ever wondered why do we do this?

This happens because we trust the opinions of other customers much more than we trust the content published by the brand on its website.

Google reviews come under the category of User-Generated Content, which is the most trustworthy and genuine form of content that we can find online.

Just like us, your customers also leave their feedbacks and reviews on Google reviews which are later leveraged by other potential customers.

This is why you must utilize Google reviews by displaying them on your website.

If still not convinced, keep reading to know the 7 best amazing advantages of the Google reviews widgets that you are probably unaware of.

Let’s get started!

Major Benefits Of Google Reviews Widget On Your Website

Increases The Trust Of Your Potential Customers

Embedding the Google reviews widget on your website can seamlessly help you in gaining the trust of your potential customers since they may be new to your brand and may not instantly be convinced to purchase products from your brand.

By embedding Google reviews into your website, you give your potential customers a reason to try out your products since more than 85% of customers go through reviews and recommendations before finalizing their purchase.

Moreover, your website visitors would ultimately judge you and your brand based on the reviews shared by your existing customers, especially when they are new to your brand.

Boosts Your Ranking On SERP (Search Engine Ranking Page)

Most brands today are leveraging the power of Search Engine Optimization in their business strategies to improve their ranking on the search engine page.

Google reviews can help you to significantly improve your ranking on the SERP.

The logic here is simple. The first thing people do while deciding about a purchase or brand is to google it and read the reviews.

The more reviews you garner, the higher you will rank on the search engine.

Closer Customer — Brand Relationship

Embedding Google Reviews Widget on the website can do wonders in improving your relationship with your customers.

Your customers will be delighted and excited to see their content published on your website leading to better relations and more loyalty within them towards your brand.

Moreover, it gives you an insight into what your customer has experienced with your brand and the areas that require improvement.

Replying to all the reviews, including the negative reviews, graciously and humbly would leave a positive impression on your customers, and it would lead to the betterment of your relationship with them.

Increased Traffic On Your Website

Displaying Google reviews widget on your website is a great way to display the content created by your users.

Embedding a google review widget helps your brand to garner more attention from your website users who would lead to an urge to explore your website more, leading to more dwell time and eventually more traffic on your website.

Escalated Awareness Of Your Brand

Google reviews widgets can play a major role in boosting the awareness of your brand. Brand awareness is a major factor that reflects the success of your brand.

All you need to do is ask your customers to leave behind their valuable reviews and experiences. Embedding the content of the website will help you make a place for your brand in your potential customers.

When they go through the reviews, there is a high chance that they may think of your brand and its products while making a buying decision leading to an increase in the awareness of your brand.

An Opportunity To Grow Your Sales

The main challenge for all brands is to make their visitors purchase their products on the website. By reading the reviews of your existing customers, there may be a possibility that your potential customers get highly convinced and motivated to make a purchase immediately, leading to a growth in sales and profits.

Build A Strong Online Presence

All the aforementioned advantages of embedding a Google Reviews Widget would help your brand in building a stronger online presence.

Once your brand or business gets established and has a good reputation and clientele, you will effectively be able to compete with your competitors and surpass them.

Final Conclusion

If you are a brand and have decent reviews on your Google My Business page and your customers are talking about your business and its products, then it is time that you utilize their content and further embed it on your website in the form of a Google Reviews Widget.

Try it once, and you shall surely be amazed to see how advantageous this marketing strategy is for your business!