5 HELPFUL SOCIAL MEDIA TOOLS
Who does not know it as a social media manager: the creative muse is not always available, the super analytical brain is not always available, and the always empty money pot is never actually available. The following five practical tools can help to remedy this. Not only are they largely free of charge, but they also simplify the life of every social media manager.
1: Facebook Audience Insights
The Audience Insights Tool is a real miracle tool for everyone who also advertises on Facebook and is looking for more information about the selected user groups. The Audience Insights provide information about current or potential target groups. This means that users can be better understood, and ads can be created in a more targeted manner.
Why should you use it?
The Audience Insights tool is a great guide, especially for research purposes with potential target groups, to identify important features and to incorporate them into the ad design. Also, it helps social media managers to analyze their fan base, to better understand their interests and activities and to use them for their content.
2. Taggbox Widget
We discussed managing the social media strategy but this is one of the greatest social media marketing tools you will come across. Taggbox widget is a UGC platform tool that helps you take your social media marketing strategy.
Taggbox widget helps you in collecting & curating user-generated content from social media platforms using hashtags, tags, mentions, or handle into a social media feed and embed social media feed on your website.
This helps you in magnifying your social media marketing impact, boost your social media reach & following, increase the overall user engagement hugely, grow your website performance, build social proof, and even drive conversions from your campaign.
The tools come with immense features & functionalities to make it more attractive, interesting, beneficial, and result-driven for your business. You can even take the free trial to explore this tool for 2 weeks.
3: Canva
In the social media area, visual content plays an extremely important role. Whether posting or blog articles — a picture is worth a thousand words. The Canva tool helps creative non-professionals to create engaging designs for their purposes simply and intuitively.
Why should you use it?
In addition to Canva, there are now several other design tools that offer similar features. Nevertheless, with its large selection of layouts and, above all, its intuitive operation, Canva remains one of the best tools in this area, which is also free of charge in the standard version.
4: Facebook text overlay tool
The previously applicable 20% text guideline for text in advertisements on Facebook and Instagram has been softened for a long time, but ads with a lot of text are throttled. The text overlay tool, therefore, offers the possibility of checking the text portion in the advertisements. This allows advertisers who like to use text in the graphics to check in the ad manager before the actual upload, whether the amount of text could be a problem.
5: Hootsuite
For those responsible for social media who not only occasionally post and interact on a channel, but also want to monitor and control activities, Hootsuite offers a practical all-in-one solution. The popular social media management tool is one of the few that also offers a (limited) free offer.
6: Giphy Creator and Giphy Cam
You can think of GIFs as you like, but no matter what network: They are still extremely popular. However, the well-known “standard works” are, on the one hand quite worn out; on the other hand, the use of images is not always clear. So if you prefer to animate your postings with your funny creation, you are in good hands with the creator of Giphy or the Giphy Cam app.
